Create A New Blog


Develop a short list of Key Words that help Google find your blog…short, to the point, 100 characters at most, separated by commas. Do this as you decide upon a topic for your blog post (blogs are “binary logs” that are posted to the website, ergo…blog post). Don’t start typing just yet. First, it’s time to prepare the post! That means you must answer a few questions…

  • What is the purpose of your post?
  • What is the main message of your post?
  • Who are your readers?
  • What information do you need?
  • What’s the best way to structure your text?

At this point, you’ll have all the information you need and an outline of the subjects you want to discuss in your blog post.

Try to stick to the structure you decided on and make sure your tone and style are in line with the audience you want to reach. Also, you don’t have to write your blog post from start to end. Feel free to switch between paragraphs and skip hard bits to get back to later on. Whatever feels most natural to you!

Once you’ve put everything on (digital) paper, it’s time for the editing phase. Now, you should look more closely at your text and smooth out weird sentences and errors. This means checking for mistakes on a sentence and paragraph level, and evaluating whether the structure of your blog post makes sense. If you’re not an experienced writer, it can be very helpful to use online spell checks or to ask someone you know to read your text. Another pair of eyes has a fresh perspective on your text and can, therefore, spot mistakes much more easily. You can even read it out loud to yourself!

Optimize your post for the search engines!

Optimizing for search engines should, of course, be a big part of preparing your post for publication. For example, it’s important to check the distribution of your keywords, meta description, and the readability of your text. We will help you with this!

Before you send your new masterpiece into the world, there are a few more things to do to improve your post’s chances of doing well:

Don’t forget to add images!

Images are an invaluable addition to (almost) every blog post. So before publishing your post, you need to add at least one quality image. Some bloggers prefer to create photos and images before writing their texts. Others prefer to first write and then find the correct images. Whether you use stock photos or create your graphics, make sure you have at least a header image that can also be shared on social media.

Add categories and tags!

Categories and tags provide an extra layer of structure for your site, so you need to give some thought to how you use those. The website already has a well-defined set of categories, but we can always add more. Tags are words that cut across multiple categories and aid in searches.

Enter or copy and paste your blog information in the form to the right.  It is three pages long.

The second page is for your content.  It will remove all editing (bold, colors, fonts) and in some cases even paragraph breaks.  Correct the layout on the page and we will pretty it up and insert your images.

The final step is to enter the details of your post such as title, categories, and the images you want us to insert into your blog.  Please also send us a .pdf of the page with all your colors, images, fonts, etc. to guide us in finishing your blog.

1, 2, 3, GO!

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